Exciting new client Robe UK joins Frasershot client Rosta.

October 25, 2020 Craig Fraser

We are all really pleased to be producing content for Robe UK and starting a new relationship in showcasing their products in a creative way.

An amazing company that produces lighting for venues across the globe.

We are absolutely thrilled to be representing Robe UK in creating imagery and content for their specialist market. We intend to add all our creativity and ideas alongside the technology we have in creating something special which will make them stand out against the competition and raise the profile in the UK market. Its an exciting proposition to be working with this fantastic brand

Craig Fraser - MD Frasershot Studios

About Robe and Their Business……

Robe is among the world’s leading moving light manufacturers, recognised for its innovation, quality engineering and dedication to the very highest production values.

The company is based in the Czech Republic and all processes involved in making the luminaires is undertaken locally in a 75.000 square metre premises. Currently Robe employs over 750 skilled staff worldwide.

Robe has wholly-owned subsidiaries in six key markets – the U.S., U.K., Middle East, Singapore (Asia Paciﬁc), France and Germany - and a highly proactive and talented regional sales management team which helps oversee and co-ordinate the worldwide distribution network covering over 100 countries.

Robe’s moving and LED lights can be found everywhere. They are working and installed on stages and in concert halls, in theatres and all types of other venues; they are lighting all genres of performance from music to TV to drama and opera; appearing on a myriad of diverse events as well as at theme park attractions and entering the specialist worlds of architectural and environmental illumination.

The company is very proud of its independence and private ownership.

This ensures the business remains agile, efﬁcient, decisive and focussed on producing genuinely creative tools for an imaginative and exciting industry that constantly pushes boundaries.

Having worked with Craig and the team at Frasershot Studios previously, they were my first port of call for a series of 360⁰ product shots that were required for a number of our architectural luminaires. The fixtures in question were particularly large, heavy and of varying size but on discussing the brief in greater detail and what we were trying to achieve, Craig was able to present a workable solution and fulfil the necessary requirements and pre-requisites required for the website where these images would feature. Working with a supplier that understands your business and is technically an extension of the team is really important, especially when timescales and turnaround time is tight and certain criteria needs to be achieved. The professional and proactive approach Frasershot have always demonstrated, coupled with being such lovely people to deal with is testament to some of the amazing brands they have on their portfolio. We were also very grateful to Craig who recently supported us at the #WeMakeEvents Global Day of action at Silverstone, which showcased an array of Robe Lighting luminaires illuminating the home of British motor racing for the #LightItInRed campaign which 25 countries around the world participated in on 30th September. Over 2000 buildings lit in red to raise awareness for the plight of the live events and entertainment sector due to the pandemic. Despite the torrential rain and inclement weather that lasted for the duration of the evening, Craig captured some fantastic shots of the world famous ‘Wing’ and BRDC (British Racing Drivers’ Club) in radiant red splendour which attracted lots of industry support and media interest. Delighted to be working with Frasershot Studios and have the opportunity to incorporate them into our plans on photographic needs, both for our architectural brand Anolis Lighting and also on touring and live events with Robe Lighting UK.

Theresa Gibson, Head of Marketing, Robe UK Ltd