Sytner Rebrand - Project #2 - Video Content

Video Part #1

Sytner Group required a fresh suite of content to promote their wide product range and ever-changing demographic. Our brief was to capture snapshots of the customer journey, highlighting premium brands and showcasing Sytner’s showrooms. The video would need to serve as background homepage content with the ability to be repurposed for future articles, social posts and in-store video content. We worked with marketing and IT teams at Sytner from concept through to delivery, ensuring the project completed on time and within budget, whilst meeting all technical requirements.

When the production team weren’t scaling the inclines of Winnat’s Pass in typical Peak District weather, they were roaming the streets of Camden with an Audi e-Tron and an R8 for safe measure, in what felt like the very encapsulation of “street art”. Another part of the production took place at Millbrook Proving Ground. A large section of road was cordoned off with exclusive use for our production which saw our FPV pilot, Ben, give chase to Maserati’s MC20 and Lamborghini’s Aventador SVJ. The production came to a close to the tune of Lamborghini’s sonorous V12 ripping through asphalt and rainwater, disappearing into a veil of smoke and steam.

Equipment
Panasonic S1H (Primary camera), RED Weapon 6K S35 (Secondary camera), DJI Ronin S Gimbal, DJI Mavic Pro 3, Custom FPV Drone with GoPro Hero 9, Aputure Lighting.

CREDITS

Producer - Jo Cameron Creative Director - Jimmy Bricknell DOP - Stefan Louca Photography - Craig Fraser

Make up - Sophie Sheridan FPV Drone Operator - Ben White

Producing effective video content for the automotive industry is no easy task. Video production requires a unique combination of creative, technical and marketing skills to create content that resonates with the target audience and drives sales. One of the biggest challenges of producing video content for this sector is staying ahead of the competition. Companies are always innovating and creating new products, so video production needs to keep up with the latest trends. Car videos should be visually appealing, entertaining and informative to ensure they stand out from the competition. Another challenge of producing the content for this industry is creating content that appeals to a wide range of viewers. The car industry is a highly competitive one and companies need to ensure their videos reach a broad range of potential customers. This means creating videos that are engaging, interesting, and relevant to the target audience. Lastly, the videos need to be tailored to the specific brand and model. Content needs to be designed around the company’s brand image, product features, and customer needs. This requires a thorough understanding of the company’s products, customer base, and branding objectives. The content should reflect the company’s values and mission, as well as its unique selling points.

Project #1 - Stills Project

Our creative studio has been creating visual content for the automotive industry for over five years. We specialize in creating innovative and engaging videos, photos, and graphics that help automotive companies tell their stories and promote their products. Our creative team has worked with a range of automotive brands, from luxury vehicles to everyday vehicles. We understand the needs of the automotive industry and strive to bring our clients the best, most visually appealing content possible. Our visual content for the automotive industry includes everything from promotional videos to videos of driving experiences, to in-depth product reviews. We also create stunning photography and graphics that capture the essence of a vehicle and the lifestyle associated with it. Our team has a deep understanding of the automotive industry and we use this knowledge to create compelling, high-quality visual content that helps automotive companies stand out in a crowded market. We also strive to stay ahead of industry trends, so our clients can be sure they are getting cutting edge content that will engage and captivate their audiences.

Our imagery shows these awesome cars and the automotive industry in a creative and aesthetic way by utilizing a combination of dynamic angles, vibrant colors, and carefully chosen lighting. We strive to capture the beauty and power of these cars and the industry as a whole. Our images are carefully crafted to showcase the design, performance, and innovation of these machines along with the unique personalities and culture of the people who drive them. We seek to celebrate the automotive industry and its various components with stunning visuals that will both captivate and inspire.

The team at Frasershot are utter professionals and always deliver outstanding imagery and content. From initial brief to final delivery, the process is very collaborative and they are a genuine pleasure to work with.

Ben Scholes (He/Him)

Head of Brand, Sytner Group